Meet

Ed James

From struggling to land one deal to a multi million pound property business

Lifetime Cashflow

Monthly Cashflow

Number Of Deals

How Ed built a property business with over 70 deals

Watch the video below to find out how.

Ed's rent to rent journey shows what is possible with persistence, strategy and the right mindset. He struggled to land his first deal, then went on to build a multi million pound property business with over 70 deals. Today he uses his rent to rent cashflow to fund BRRR projects entirely debt free. He shares the lessons that helped him scale, including a game changing BRRR deal, how he overcame self doubt, and the role mentorship and community played. If you are serious about rent to rent, this is a story you will not want to miss.

12 serviced accommodation deals in one year

Inside Ed's block of six apartments in Liverpool

Through working with Simon, Ed replaced his income, quit his job and secured an entire block of six apartments in the heart of Liverpool. A great example of what's possible with the right support, strategy and determination.

More Case Studies

42 units later, Paul shows how consistency wins

First Class

Paul Sargent is proof that consistency wins in rent to rent. Since joining Simon, he has grown steadily year on year, building a streamlined serviced accommodation business that now manages 42 units. He reflects on the moves that fuelled his growth: building strong relationships, focusing on systems and staying the course when others gave up. Whether you are starting out or looking to scale, this is a masterclass in playing the long game.

Building retirement income with two rent to rent deals

First Class

Charmaine and Stuart did not want retirement to mean cutting back or giving up the life they had worked for. They wanted to travel, enjoy their time and build enough income to support the future they had planned. Rent to rent stood out because it let them create strong monthly cashflow without buying property first. Within three months of joining SSO, they had secured their first deal. Their second followed quickly, and they are already negotiating deal three.

From mindset blocks to three serviced accommodation deals

First Class

Michelle's story shows what is possible when you push past self doubt and back yourself. Based in Leicester, she went from second guessing every move to confidently running three serviced accommodation deals. She opens up about the mindset shifts that changed everything, how she stayed focused through the ups and downs, and the strategies that turned early uncertainty into lasting success. If you have ever wondered whether you are ready, this one is for you.

How Jan and Niz landed two properties in one deal

Take-off

Jan and Niz have secured not one but two serviced accommodation properties in London as part of a single deal. We walk through both properties and share exactly how the deal was sourced, negotiated and secured, plus the set up process and why they chose these locations. See how it all came together and what comes next for Jan and Niz.